By Irving Fang

What Greek thinker inspiration writing may damage a student’s reminiscence? used to be the poet Byron’s daughter the 1st machine programmer? Who performs extra games, girls over 18 or teenage boys?

In Alphabet to net: Media in Our Lives, Irving Fang seems to be at every one medium of communique in the course of the centuries, asking not just, "What happened?" but in addition, "How did society swap due to this new communique medium?" and, "How are we assorted as a result?"

Examining the effect of alternative media on a vast, ancient scale—among them mass printing, the telegraph, movie, the web, and advertising—Alphabet to Internet takes us from the 1st scratches of writing and the origins of mail to brand new games, the common and day-by-day use of smartphones, and the influence of social media in political uprisings around the globe. A timeline on the finish of every bankruptcy locations occasions in point of view and permits scholars to pinpoint key moments in media history.

Now in its 3rd version, Alphabet to net presents a full of life, considerate, and obtainable creation to media history.

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Extra resources for Alphabet to Internet: Media in Our Lives

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The bubonic plague—the Black Death—first arrived a century before printing in three waves, probably by ships from India or China, and killed one European of every three. More misery came from starvation caused by an ice age. As feudal rulers huddled in their castles, bandits roamed; bands of knights were the ronin of Europe. Fanaticism and revolts pocked the era. The fear of the Mongols to the east and of Arabs ranging from Jerusalem to Spain added to European life’s unease. Constantinople, for centuries the heart of Christendom, fell to Islam and the Ottoman Turks.

With cheap books coming off the presses, a reading public grew. Printed books were smaller than manuscript texts, and could be carried around. Spectacles first appeared in Europe in the th century. The invention of the chimney, which heated private rooms, may have increased book reading among the nobility because printing encouraged silent reading, privacy, and separation from other people.  More and more, merchants and artisans learned to read for themselves. A merchant class—a genuine middle class—arose to claim its place in society.

A GROWING LITERACY Toward the end of the th century, Sweden required reading literacy of all of its citizens, but not writing literacy. Elsewhere, writing masters advertised their skill at teaching different levels of penmanship. At the bottom level was handwriting for business. A letter might be written in a “secretary hand” to show that it had been dictated, then signed in the “fine Italian hand” of its high-born author.  As societies became more complex, the need for writing grew. Far from Europe, other civilizations advanced in their own ways, with their own oral and written languages.

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