By Jamie Matusow

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Also, on a shrink, you can print different graphics. Lastly, the shrink can be used for a packaging purpose and also as a tamper seal in some cases. That way a customer can reduce cost by buying one item versus two,” says Tarantino. Offering an alternative between pressure sensitive labels and shrink,Avery Dennison Label and Packaging Materials has launched its Avery Dennison Curve Appeal System and Fasson Curvy film labels, a machine and label combination that creates a wraparound look, offers the ability to manage complex container shapes and provides up to 100% more space for primary labeling, while still retaining the shelf appeal of pressure sensitive graphics, says Kulis.

I was hired by Coty Prestige and I did not meet Marc Jacobs until after the process. They provided me with much information about the person, the brand and preliminary direction for the new fragrance, but the only concrete piece to the puzzle at that point was the name. “Bang” however is very evocative, so I just went from there. I explored many solutions—from a color burst, to a cartoon burst, to a variety of forms literal and abstract. Everyone was pretty sure from the start that they wanted to stay away from artillery.

Do you specialize in packaging for the beauty industry? HA: I do not specialize in packaging for the beauty industry, or packaging per se. I do a wide variety of work, but the beauty industry is a great consumer of design, and my first job out of school was for Prescriptives so I have done a lot of work in the category. BP: Please describe the process of designing the bottle for BANG. Did you just take the name very literally and focus on that? Any thoughts of a gun, perhaps? HA: The BANG project was very unique.

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