By James A. Anderson

This quantity of Communication Yearbook develops and improves the annual's notable culture of offering the easiest of present study in conversation technological know-how. It differs from its predecessors in that every bankruptcy contains an enormous paintings and criticisms of it, facing such issues because the concept of mediation, potent coverage for well-being care conversation and feminist feedback of tv. different parts lined comprise organizational environment and the idea that of the empowering association, the viewpoint opened via dialog research and agenda-setting examine. In every one case a perceptive and incisive critique of each bankruptcy is equipped by way of a number of significant communique scholars.

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Zillmann, D. (1980). Anatomy of suspense. In P. ), The entertainmentfunction of television. Hillsdale, NJ: Lawrence Erlbaum. 2 Opposing Conceptions of the Audience: The Active and Passive Hemispheres of Mass Communication Theory FRANK A. BIOCCA University of North Carolina, Chapel Hill Working the definitions, ideologies, and implications of the concepts of active and passive audiences, Biocca uses the research literature to demonstrate that the active audience position is overextended and often trivial.

First, there are surveys that attempt to establish correlational linkages between the amount of time spent watching television and the degree to which viewers hold certain sex-typed attitudes and beliefs. Second, there have always been attempts under laboratory conditions to manipulate sex-role perceptions of viewers experimentally through controlled exposure to particular kinds of television programs or portrayals. Gerbner and Signorielli (1979) examined patterns of television viewing among adults and correlated them with answers to a series of questions measuring sex-stereotyped attitudes.

Greater law enforcement viewing was associated with greater perceived safety, while greater perceived realism of law enforcement programs predicted greater perceived danger. Understanding of law enforcement processes was positively associated with positive and negative direct experience with law enforcement and negatively with greater perceived realism of crime programs. Negative direct experience and perceived program realism were positively related to acceptance of television portrayals of police behavior.

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