By Paul G.W. Jansen, Gert Roodt

This e-book offers a scientific evaluation on concerns and demanding situations on the topic of paintings identification and id at paintings within the ‘new’ South African office. It stocks effects and measures of a piece identification examine venture that used to be carried out in numerous smooth South African offices. It appears on the notion of labor identification within the mild of a willing and becoming curiosity in why individuals are changing into connected to, interested by, engaged with, or devoted to their paintings. nonetheless a comparatively unexplored proposal, equipped at the foundations of alternative id thought streams, the idea that of labor id offers a primary reconsideration of explaining attractive behaviours at paintings. opposed to the backdrop of a altering political and fiscal panorama and the impression those radical adjustments had at the South African place of work, the most examine query of the venture was once the South African staff’ query ‘Who am I at work?’. looking for the reply to that query, the ebook explores the impression of South African staff’ lifestyles spheres and lifestyles roles on their number of work-related id foci. It additional explores how id paintings strategies and methods are getting used to strengthen and outline their very own paintings identities, leading to the conceptualisation and improvement of a work-based identification measure.

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The social and/or work-related environment). It also leads to a set of behavioural and cognitive outcomes. 1 depicts these preceding and evolving from the identity formation processes (Bothma 2011). 3 Different Life Spheres The key role-players in the identity formation process are individuals, each with their own unique characteristics and capabilities. The literature suggests that working individuals operate in three core contexts, namely, life spheres, life roles and Fig. 1 The role-players and three distinct processes in the identity phenomenon, namely, identity formation, identity activation and resulting behaviour 2 Work Identity: Clarifying the Concept 25 Fig.

Accepting a (work) role implies taking on an identity that will assist the individual to integrate into a (work) community where one group can be distinguished from the next. The identification with a role consequently results in the identification with the associated social group. A work role may be a central role compared to the other life roles of an individual. Work-role centrality and work identity therefore become key constructs in explaining job involvement and consequently also work performance.

Depending on the theory used, the identity formation process outcome is referred to as a prototype, a role identity or an identity standard (Burke 1991; Burke and Stets 2009; Hogg 2001; Johnston and Swanson 2007; Stets and Burke 2000, 2003; Stets and Harrod 2004; Stryker and Burke 2000). Prototypes or identity standards are activated through categorisation in reaction to a particular event to guide perceptions, self-conception and behaviour. In reaction to the social event and its content, new prototypes are formed, and existing ones are modified (Hogg 2001).

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