By Mal Warwick

You will examine all of the crucial elements of writing for fulfillment from this go-to ebook for writing for fundraising! Mal Warwick, the nation's preferable letter-writing show and junk mail professional, indicates you the fundamental instruments for making your direct advertising software successful. He provides either normal recommendation concerning the top-rated unsolicited mail suggestions and particular suggestions. examine his step by step version via the entire serious phases -from laying the basis for a filthy rich crusade throughout the significance of thanking donors. comprises new chapters on e mail solicitations, per 30 days and legacy giving and loose downloads on josseybass.com.Refreshed and Revised:Gain perception into present tendencies within the box with up-to-date situations, samples, and examplesAccess extra content material for small to medium NPOs with constrained budgets and resourcesLearn the newest know-how with new sections on typography and lay out

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Extra info for How to Write Successful Fundraising Letters, 2nd edition (The Mal Warwick Fundraising Series)

Sample text

The young woman was representing an organization that’s working on an issue you care a lot about. If she’d asked your help for some other cause or to address some other issue, you might just as well have smiled as politely as you were able and wished her better luck with the neighbors. 4. Her manner or her appearance—combined with something about your own mood and circumstances—induced you to let her into your home. You weren’t planning to do so; it just happened. And you invited her in even though you knew perfectly well she was going to ask you for money.

Often we feel powerless in the face of this grim reality. Charity offers us a way to respond—by helping to heal the sick or balm troubled souls, imprint our values on a new generation, or feed the hungry. Your appeal will trigger a gift if it brings to life the feelings that move us to act, even knowing that action is never enough. indd 12 1/23/08 10:34:22 AM Why People Respond to Fundraising Letters 13 If you offer hope in a world drowning in troubles, your donors will seize it like the life jacket it really is.

What do they know about me? • Why are they writing to me specifically? • How much money do they want from me? • Should I even bother to read this letter? • Can they prove what they say? indd 27 1/23/08 10:36:33 AM 28 How to Write Successful Fundraising Letters • What happens after I respond? • Do I have to sign anything? • Do I have to put a stamp on it? • What would my spouse think about this? • What would my friends think? • Can this wait? • What would happen if I don’t do anything? • Can I throw this thing away?

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