By Els de Bens
Within the face of declining newspaper revenues, demanding situations from on-line opponents, and flagging scores for broadcast information courses, media businesses have struggled to keep up their relevance. Media among tradition and trade brings jointly a bunch of ecu media specialists to deal with the implications of a procedure that's more and more powered through international media conglomerates that set the velocity of reports and knowledge. As nationwide borders blur and the firms in the back of journalism and broadcasting proceed to merge, this well timed quantity will turn out an important source to these drawn to ecu media reports and globalization.
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Additional info for Media Between Culture and Commerce: An Introduction (Intellect Books - Changing Media, Changing Europe)
A. de (1984) Persconcentratie in Nederland [Press concentration in the Netherlands]. Amsterdam: VU Uitgeverij. Sánchez-Taberno, A. Carvajal (2002) Media Concentration in the European Market: Nerw Trends and Challenges. Pamplona: Universidad de Navarra. Sánchez-Taberno, A. (1993) Media Concentration in Europe: Commercial Enterprise and the Public Interest. Düsseldorf: European Institute for the Media. M. (1996) Industry Structure, Strategy, and Public Policy. New York: Harper Collins. Schulz, W.
The Diversity Chain in Figure 1), media policies should also aim at enlarging the willingness of citizens to take on their democratic responsibilities, and at enlarging the cultural receptiveness in media audiences to the distinctiveness of different constituent groups, ideologies, religions, and life styles in society. This is a provocative cultural policy task far more difficult than creating a sound competitive economic basis for diversity in media market supply (cf. Van Cuilenburg, 2000, pp.
640). qxd 14/5/07 4:45 pm Page 33 Market Structure Concentration Integration Product differentiation Barriers to entry Cost structure Conduct Product strategy Research/innovation Advertising Pricing Figure 6 The Structure – Conduct – Performance Model (McQuail, 1992, p. 87). greater the number of small suppliers and the greater the homogeneity of their products and services, the greater competition in the market, and the other way around. Competition not only has a structural component, but also a behavioural dimension.