By Qin Wu, Eddie Fuller, Cun-Quan Zhang (auth.), I-Hsien Ting, Hui-Ju Wu, Tien-Hwa Ho (eds.)

This publication will concentration upon Mining and interpreting social community. a few chapters during this ebook are prolonged from the papers that pre-sented in MSNDS2009 (the First overseas Workshop on Mining Social Networks for choice help) and SNMABA2009 ((The overseas Workshop on Social Networks Mining and research for company Applications)). moreover, we additionally despatched invites to researchers which are recognized during this examine region to give a contribution for this book.

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Advances in Semantic Media Adaptation and Personalization. Studies in Computational Intelligence, pp. 25–52. org/wiki/MediaWiki/ Ego-Centric Network Sampling in Viral Marketing Applications Huaiyu (Harry) Ma, Steven Gustafson, Abha Moitra, and David Bracewell Abstract. Marketing is most successful when people spread the message within their social network. The Internet can serve as an approximation of the spread of messages, particularly marketing campaigns, to both measure marketing effectiveness and provide data for influencing future efforts.

The same relevance weight in the ontology for the class name is adopted for its synonyms during relevance calculations. • A related verb offers a similar meaning of a synonym except that the developed tool would try to obtain radicals for the listed verbs [24], which allow a broader search for terms that represent one of the different verb conjugations. • A relevance adjustment is a specified value (0≤v≤1) that substitutes the default value that considers the hierarchy depth of a given class. 3 Object Properties An object property allows interrelating classes or instances.

Relevance grades for a given class are calculated according to the depth of the class in the ontology hierarchy. 33 relevance weight. 66 and the leaf classes in the hierarchy tree receive a 1. The developed tool, when querying classes, considers composed words through underscore identification or through the CamelBackCase syntax. 2 Annotation Properties Three annotation properties were chosen to extend the semantic meaning of classes or instances in an OWL ontology. M. Tobar et al. • A synonym allows the insertion of a word or a list of words that present the same meaning as the class name.

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