By Michele Hilmes

Spanning 8 many years from the beginnings of business radio to the present period of foreign consolidation and rising electronic structures, this pioneering quantity illuminates the complete process American broadcasting via supplying the 1st complete heritage of a huge community. Bringing jointly wide-ranging unique articles by way of prime students and insiders, it deals a finished view of the nationwide Broadcasting corporation (NBC) that brings into concentration the improvement of this key American establishment and the ways in which it has intersected with, and stimulated, the imperative occasions of our occasions. courses, coverage, practices and group of workers, politics, audiences, advertising and marketing, and worldwide impact all come into play. the tale the publication tells is not only approximately broadcasting yet a couple of nation's try and build itself as a culture--with all of the underlying matters, divisions, possibilities, and pleasures. according to unheard of examine within the broad NBC data, NBC: America's community features a timeline of NBC's and broadcasting's improvement, making it a priceless source for college students and students in addition to for a person the background of media within the usa.

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NBC’s president, Merlin Aylesworth, had become quite friendly with John Reith, the BBC’s longtime head, and Reith himself saw NBC as the most responsible and respectable of the broadcasting networks in the United States. Though Reith’s and others’ hopes for a less commercialized service in the United States would be disappointed, the way sustaining programs and quality broadcasting were defined and understood after the passage of the act owed much to the example set by the BBC, particularly in the areas of music and drama.

CBS would no longer guarantee a minimum income. If a station wanted to remain with the network, CBS would remit to the station $50 per hour sold to an advertiser. The a‹liated station could then purchase nonsponsored (sustaining) programs for the same price. The chain would cover all expenses for the programming. 16 Though the new contract eased the immediate financial burden for United Independent, CBS’s parent company continued to hemorrhage money. ” 17 Yet the chain’s troubles were not entirely the result of mismanagement.

C. blue and red networks,” David Sarnoª asked Aylesworth to investigate the claim because “it seemed . . ”31 34 BROADCASTING BEGINS Importantly, CBS’s surveys did not ask audience members to identify a favorite chain or program. Instead, listeners were asked what stations they listened to on what days and times, and CBS then correlated responses with chain a‹liation. 32 Listeners in this period were often confused as to chain identification; some believed CBS was actually one of NBC’s networks (Razlogova 2003, 90).

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