By Mark Andrejevic

Drawing on cultural thought and interviews with enthusiasts, forged contributors and manufacturers, this publication locations the truth television pattern inside a broader social context, tracing its courting to the advance of a digitally greater, surveillance-based interactive financial system and to a savvy distrust of mediated fact typically. Surveying a number of winning fact television codecs, the e-book hyperlinks the rehabilitation of 'Big Brother' to the more and more very important fiscal function performed by way of the paintings of being watched. the writer enlists serious social concept to ascertain how the allure of 'the actual' is deployed as a pervasive yet fake promise of democratization.

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Barney, Prometheus Wired, 19; emphasis in the original. 35. Joachim Hirsch, quoted in Kevin Robins and Frank Webster, Times of the Technoculture: From the Information Society to the Virtual Life (London: Routledge, 1999), 90. 36. Carter, telephone interview with the author, 23 December 2002. 37. Slavoj Zizek, “How the Non-Duped Err,” Qui Parle: Literature, Philosophy, Visual Arts, History 4, no. 1 (1990): 1-20. 38. Zizek, “How the Non-Duped Err,” 4. 39. Zizek, “How the Non-Duped Err,” 3. 22 Chapter One 40.

Although this assessment has long been associated with a left/critical perspective (as well as certain strands of antimodern conservative elitism), it has since been co-opted by the promoters of the revolutionary potential of new media. According to this critique, the creative potential of labor (as fulfilling) is neutralized when it is reduced to the commodity form of labor power and the worker’s connection is no longer to the manufacturing process as a whole but to a predetermined set of fragmented and abstracted gestures.

The promise is one of flexibility and convenience for workers and consumers alike. 17 The potential of telecommuting, at least for many low-end jobs, is to help employers offload the costs of office space and equipment, and perhaps eventually of the benefits associated with full-time positions onto a flexible, telecommuting workforce, for whom job security has become a distant, perhaps nostalgic memory. But if interactivity and flexibility are being deployed as a strategy for the continued rationalization of consumption and production, how are we to explain the apparent appeal of the promise that we’ll be able to continue to work even while we’re at the beach or coffee shop?

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